When writing a CV, put yourself in the reader’s shoes

Published on: 5 Sep 2016

Although it’s not generally advised to share shoes with other people, getting down deep and smelling the leather can be very beneficial when it comes to planning and writing your CV. It’s a crucial principle that marketers use in all their communications. Understand your target audience and write to connect what you have with what they are looking for.

Make a plan before you write

It pays to spend just as much time researching and planning as it does writing your CV. A rapidly written CV that reeks of self-interest with no consideration for the reader will most likely be tossed aside. You need to ask yourself, ‘what experience and evidence are employers looking for in this role?’ So research company websites, The Structural Engineer Jobs and other resources to help you answer this question for your type of role.

Why the person specification is so important

The person specification is perhaps the most important source of information. The job description says what a role does, whereas the person specification describes the criteria and skills needed in order to hire you. Your CV will be measured against this. So, if when reading a person specification, you feel that light bulb sensation – then you know this is a job you’re capable of. Your CV should address the points in the person specification using examples to demonstrate.

Values and culture

Employers increasingly stress the importance of shared values and culture, sometimes termed as their ‘employer brand’. You may have fantastic technical skills but if you do not ‘gel’ with a new employer, your relationship will may not last very long. Each year £millions are wasted on needless recruitment exercises because employees do not click. Ensure you thoroughly read company websites and in particular information on values and culture. If this resonates with you, start preparing your CV.

Putting pen to paper

It’s crucial to remember your CV is not about you, but rather what you can offer to your next employer. By not rushing your CV and doing careful planning and research you can find a much stronger connection through ultimately approaching it from an employer’s point of view. That way, employers will be more inclined to say yes about calling you to interview.

This article is written by Neville Rose, Director of CV Writers. 

CV Writers are the official partner to The Structural Engineer Jobs and specialise in writing CVs for structural engineers. In addition to a CV writing service, CV Writers can help with Linkedin profiles, cover letters and interview coaching. They also publish Perfect CV, a CV writing toolkit with a series of how to write a CV videos, CV templates and an editing and checking service.